drexler.


RESEARCH → STRATEGY → DESIGN → MAKING → MEASUREMENT

Deutsche Telekom
T-Mobile
Jio
Reliance
Mercedes-Benz
Deutsche Bank
Commerzbank
EnBW
Yello Strom
TU Berlin

01Strategy Research & Foresight+

Understand what is changing and what it means.

Research across markets, customers, technology, science, society and human behavior to identify patterns, opportunities and emerging change.

Strategy Research · Market & Competitive Research · Trends & Foresight · User & Customer Research · Behavioral Research · Technology & AI Research · Opportunity Mapping · Scenario Development · Confidential AI Research

Strategic insights, opportunity spaces, scenarios and evidence for better decisions.

02Strategy, AI & Innovation+

Turn evidence into new directions for the business.

From strategic choices and business models to new products, services and AI-enabled propositions.

Business Strategy · Experience Strategy · AI Strategy · Business Modelling · Product & Service Ideation · Value Proposition Design · Innovation Strategy · Concept Development · Scenario Modelling · Rapid Experimentation

Strategies, business models, propositions, innovation portfolios and concepts ready to test.

03Products & Experiences+

Turn ideas into things people can actually use.

I work from customer journeys and product concepts through UX and service design to prototypes, websites, apps and digital products.

CX Strategy · UX Strategy · User Research · Customer & Employee Journeys · Service Design · Product Strategy · Product Ideation · Information Architecture · UX/UI · Prototyping · Websites · Apps · Digital Products · Design Systems

Customer journeys, services, prototypes, websites, apps and digital products.

04Organization & Transformation+

Build the organization capable of delivering the strategy.

I help organizations create the teams, capabilities and operating structures needed to move from strategic ambition to everyday execution.

Organizational Design · Team Design & Team Building · Capability Building · Operating Models · Roles & Responsibilities · Experience Organizations · Journey-centered Ways of Working · Research & Design Operations · Transformation

Teams, operating models, capabilities and structures that make strategy executable.

05Goals & Measurement+

Know whether it works.

I connect strategic goals with customer behavior, experience, operations and business performance.

Goal Systems · Strategy Measurement · Experience Metrics · CX & UX Measurement · Journey Measurement · KPI Frameworks · Qualitative & Quantitative Measurement · Continuous Research & Measurement

A measurable connection between strategy, execution, customer experience and business impact.

AUS IDEEN WIRD ZUKUNFT.

Ich liebe gute Ideen. Noch mehr liebe ich es, wenn daraus etwas entsteht, das Menschen wirklich begeistert und Unternehmen voranbringt.

Gemeinsam finden wir heraus, was Menschen brauchen, probieren Neues aus und entwickeln daraus digitale Produkte, Services und Geschäftsmodelle. Mit Daten, KI, Kreativität und dem Mut, Dinge einfach mal zu machen. Lieber schnell ausprobieren, lernen und besser werden, als monatelang Konzepte schreiben.

Ob Start-up, Mittelstand oder großes Unternehmen: Ich helfe, Chancen zu erkennen, Neues zu entwickeln und Veränderungen so zu gestalten, dass Menschen gerne mitmachen. Technologie ist dabei kein Selbstzweck. Sie soll das Leben einfacher machen, Unternehmen erfolgreicher und im besten Fall auch die Welt ein bisschen besser.

#LeanStartup#MVP#ProductDiscovery#AI2C#AIAssistedDevelopment#DesignThinking#UserExperience#DigitalTransformation#BusinessInnovation

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DESIGN · DIGITAL · GENERATIVE AI · IMAGE · FILM · SOUND · MUSIC